Both our Kilrea & Limavady Showroom's are now closed to general public in line with government restrictions.
Our sales team will still be available to assist you with your purchases & contact free delivery can be arranged

For pre-sales advice please contact a member of the sales team [email protected]

For deliveries enquires please contact[email protected]



Sony KDL50WF663BU 50" Smart Full HD HDR Television

  • Limited Stock
  • UK Mainland Not Available
  • Northern Ireland Delivery 2-3 Working Days
  • Republic of Ireland Not Available
  • 1 Year Warranty


SRP £549.00
Add to Cart
UK Finance Available

Experience a new level of immersive, impactful entertainment with the Sony KDL50WF663BU 50" Full HD HDR Smart TV. Open up your world to the latest in Sony HDR and upscaling technology with unlimited smart capabilities and a world of online entertainment access.

Unleash exquisite detail, contrast and depth filled texture with Full HD 1080p. Boasting a perfected image resolution of 1920 x 1080 pixels Full HD is able to provide you with five times more detail than a standard definition picture, experience more colour, a sharper image, and more defined, more real image depth than ever before.

Your TV is given the ability to be able to turn standard definition into high quality viewing with its upscaling technology, every pixel is brought to life with the X-Reality PRO; full HD clarity is made possible with the X-Reality PRO picture processing upscaler.

Connect effortlessly to online streaming services and even access all of your favourite YouTube videos simply by pressing a button - the handy YouTube button on the remote control means that there's no more searching for your favourite online service, vlogs and skits are a second away. With Smart capabilities you're able to access your favourite online streaming services such as Netflix, Amazon Prime and TV Catch Up services (some services may require paid for subscriptions).

The perfect partner for your PlayStation 4 or PlayStation 4 Pro console your Sony TV is an HDR gaming TV; enjoy immersive, responsive and fun-filled gaming with deep vivid textures and intense, vibrant colours and extremely sharp images - even in fast-moving action sequences with the aid of MotionFlow XR.

With unrivalled picture quality comes unmatched sound, your Sony TV comes equipped with ClearAudio +, this programme fine-tunes sound to create an immersive experience with sound that surrounds where you're sitting, speech, music and action sounds are amplified and given clarity, separation and depth, bringing whatever you're watching to life.

Would you like to pay by Finance?

Finance Calculation for your - order

I would like to pay a deposit of -

  • 0%
  • 10%
  • 20%
  • 30%
  • 40%
  • 50%
  • 60%

I would like to pay over months, with the first payment deferred for months

Interest bearing 24 (19.90000000% APR Representative for 24 months)
Interest bearing 36 (19.90000000% APR Representative for 36 months)
Interest bearing 48 (19.90000000% APR Representative for 48 months)
Buy Now Pay Later 6 (29.80000000% APR Representative for 48 months)
10 Monthly payments of -
10% APR (representative)
Total Credit -
Interest Payable -
Total Amount Payable -

Total Amount Payable Includes Deposit Amount.

Representative example: Cash price £1000, Deposit £100, Loan amount £900, 29.8% APR representative, Interest rate 21.37% fixed, 48 monthly repayments of £38.78, Total term of loan agreement 48 months with the first payment deferred for 12 months, Total charge for credit £961.44, Total amount payable £1961.44, £29 early settlement fee on all buy now pay later options

The figures shown are an illustration based on the cost of goods. Final details including shipping and discounts where applicable will be displayed on the checkout page.

Credit is provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC authorised and regulated by the Financial Conduct Authority.

Donaghy Brothers trading as Donaghybros acts as a credit broker and is authorised and regulated by the Financial Conduct Authority.

IMPORTANT: Hitachi Personal Finance rounds down the monthly payments, which may result in your total amount payable being less than the total cash price.

SKU: 400036210

Brand Sony
Model Number KDL50WF663BU
EAN Number 4548736076754
Weight Unit kg
Colour Black
Screen Size 46 inch – 55 inch
Manufacturer's Suggested Retail Price £549.00

We deliver *FREE to Mainland UK, Northern Ireland & ROI. The majority of deliveries within Northern Ireland will take between 2-3 working days. Deliveries to the UK Mainland are approx within 5-7 working days.  We aim to deliver the majority of our orders with 7 working days of your payment clearing, this does depend however on your location & the stock availability of the goods. (Many items are delivered with 2-3 days)
Any goods identified as sold on behalf of Euronics are not available for delivery to ROI.

Our *FREE Mainland UK delivery, not only is for smaller items such as Vacuums, Microwaves etc, our *FREE UK Delivery also includes delivery of larger items such as Washing Machines, Cookers, Oven, Fridges Freezers etc etc. Some post codes may incur an extra charge. 

We deliver Range Cookers & American Style Fridge Freezers, FREE.  Please note, this is a one man service, and the item will be loaded onto a pallet.  This can be wheeled to the nearest point of access (kerb side delivery).   

We do not offer the service of carrying large / heavy products upstairs.  Flats and Apartments are fine, provided there is a lift.  Any lifting / carrying is at the drivers descretion.

We will always do our best to always meet our delivery times, however there may arise an occasion when an item is out of stock or other unforeseen circumstance may cause a delay.

***During sale or high order volume periods, delivery times may be longer than stated.  However we will aim to deliver to you in the fastest time possibe***

 Should this happen we will contact you immediately with an estimated delivery time; should this time be unsatisfactory we will offer you a full refund.

Any items ordered will be delivered to the address specified by you at the time of purchase. A valid signature is required upon delivery; at this point you will become responsible for the goods.

In order to ensure a quick and safe delivery every time, it is recommended that you make us aware of any special requirements or site related restrictions that may hinder our delivery drivers. This can include steps, narrow doorways, soft path ways, road access, etc.  We reserve the right to refuse delivery where, in our delivery driver’s opinion, it would put our staff at risk.


Credit subject to status and affordability. Terms & Conditions Apply. Donaghy Bros DEV are a credit broker and are Authorised and Regulated by the Financial Conduct Authority. Credit is provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC Authorised and Regulated by the Financial Conduct Authority.


Copyright Donaghy Bros © 2020